Art of Persuasion: Checklist

Before attempting to persuade someone, go through this checklist to remind yourself of the key points of persuasion. Try to implement these points as you engage in discussion with them.

– Focus on them and not you. Focus on their needs, wants, and desires. Try to put yourself in their shoes and see things through their eyes.

– Communicate clearly. Know your argument inside and out. Take time before your discussion to rehearse your argument.

– Start with small points of agreement. Avoid the temptation to start out with the big points of your argument. Don’t try to get them to agree on the most important points right off the bat. Start by trying to get them to agree with you on small points.

– Be authentic. When talking with another person, be your true self. Be honest and transparent with them.

– Use reciprocity. Seek to give them something small toward the beginning of your discussion. This can even be as small as a compliment. This will make them feel obligated to give you something in return.

– Use effective speech patterns. If they’re more likely to disagree with you, speak faster. This gives them less time to formulate counterarguments. If they’re more likely to agree with you, speak slowly. This will give them time to process your arguments.

– Create scarcity. Instill fear of missing out to make your offer seem more appealing. What will they lose by not buying into your offer?

– Be confident. When you present your arguments, avoid waffling back and forth. Present them with total confidence.

– Paint a vivid picture. As you try to persuade someone, paint a vivid picture of how your offer will benefit them. Don’t overly focus on statistics or dry logic. Appeal to their emotions.

– Consider how your audience processes information. If your audience is more likely to make a quick decision, press them to decide. However, if they need time to decide, give them the time and space they need.

– Acknowledge and overcome objections. There will inevitably be some objections to your arguments. Don’t try to skirt around them. Confront them head-on and address them directly.

– Speak in positives. When framing your argument, speak in positives. Show them how your offer will bring benefits into a person’s life.

– Match the body language. Mirror the general body language of the person you’re talking to. Don’t copy it directly, but generally behave as they do. For example, if they’re using hand gestures, use hand gestures yourself.

– Notice what matters. Pay attention to the words and phrases that get used repeatedly. These are a signal of what truly matters to a person. Use these words and phrases as you present your own arguments.

– Demonstrate your expertise and authority. Wherever possible, try to show that you’re an expert in your subject. Show off any credentials that you have.

– Be right. Ultimately, you want your arguments to be correct. Take the necessary time to ensure that your points, logic, and arguments are right.

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